Apple Music, I really wanted to love you. I’ve been searching for something like you for a couple years now. Not only are you exactly what I want, you are native to my beautiful and sleek iPhone. In my eyes, you are my favourite Victoria’s Secret Angel.
But perhaps that’s what ultimately ended our brief but roller coaster affair. I held you in too high esteem. I asked for everything and you delivered. You delivered, but in the worst possible manner.
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First we all took music for free. We were unschackled from having to buy it in physical form. The avenues evolved such as torrenting but ultimately we still jacked it. Trying to create order, subscriptions services evolved. The result is that the scene is now fragmented.
There are the acts that have a professional career and signed to a record label offering their music for sale and through the aforementioned rental apps. There’s also beginners looking to show their worth giving their audio delights away on SoundCloud and other free services. Having these two different modes of release, it means I’ve been keeping two libraries. I was paying for Rdio and then putting my free music in iTunes. Uhhh.
I’m looking to support music with my dollars because as I transition my career into a content developer, I am seeing the value and hoping to inturn have people support what I produce with their bucks.
Finally Apple Music happened …
… and they were giving me 3 free months.
On our first date, things went awry immediately. Thinking they could improve on my miticoulsly curated album artwork, swaths of covers were replaced. My CCR Greatest Hits was replaced with a soundtrack cover. Rich Gang was, well, I have no clue and my Marvin Gaye was replaced with something that wasn’t even a traditional square photo.
A quick Google search and I was advised to simply turn off the iCloud Syncing feature and all was well again.
Phew! My album art was back.
Wait, no iCloud Syncing means that none of the music I was paying for would be available offline and would require streaming over my measly 1GB monthly data?
It was over. I dumped my Apple Music subscription (still free) and returned to my traditional pre Rdio method of “acquiring” all music and keeping it in iTunes.
Life continued but I was still pining.
“You still have free time left” it wisphered in my ear.
“You’re trying to be a 21st century man and support the new wave of the music landscape” it reminded me.
So I went back. I asked for a second date. It went well I thought. I was pretty excited for the new Big Grams album and they let my pre-sync the album. Mind you they only let me have a few tracks before the release date but this was exciting because I’d done the work and now the second mission control at Apple hit launch, the album would be on my phone.
For reasons I still don’t know why, it didn’t show up. I unsynced and resynced. Still nothing. Clean version? Nope.
I’d had enough.
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The kicker? Strike 3 happened one day after I’d been billed my first $9.99 monthly fee.